Born 2 Lose

The house always wins. And the house inherited a house.

Did you know over 40% of wealth is inherited?* We’re born into a game we didn’t ask to play, with rigged odds and broken levers.
“Forced 2 Play” features a slot machine with a real taste for souls. Pull the lever, sacrifice your sanity, and pray for a win that was never meant for you.

Printed on the Bella + Canvas unisex tee. soft, breathable, soft, breathable, and perfect for playing pretend at financial stability.

Bella Shirt Size Guide:

Features:
– 100% ring-spun cotton, slightly corrupted by capitalism
– Side-seamed for structural integrity (you don’t have any)
– Shoulder taping for emotional support / coin return slot
– Unisex fit for debtors, dreamers, and dropouts
– Printed with high-stakes existential dread

Ethically Sketchy:
Made to order to avoid overproduction and the illusion of sustainability.
Ships in about a week — just in time to bet your last dime.

Federal Reserve Survey of Consumer Finances (2016) analysis via People’s Policy Projectpeoplespolicyproject.orgpeoplespolicyproject.org
Ramsey Solutions National Study of Millionaires (2019–2024)ramseysolutions.com
Bank of America Private Bank – 2024 Study of Wealthy Americansml.comml.com
Wealth-X / Altrata World Ultra Wealth Report (2018, 2023)en.wikipedia.org
Forbes Billionaires List data (June 2025) summarized by DataPulsedatapulse.dedatapulse.de
UBS Billionaire Ambitions Report 2023 (via Investopedia and Forbes coverage)investopedia.cominvestopedia.com
Oxfam International report (Jan 2025)oxfam.org
Brookings Institution – Isabel Sawhill, “Wealth, Inheritance and Social Mobility”brookings.edu (reviewing Kopczuk et al. on inherited wealth)